Monsterpunk Kickstarter Week I Status Report

Mkay it's been a week so let's check in how we're doing and --

--huhwha?

To say this has blown away all my expectations is an understatement. I genuinely doubted we'd reach the expansion book stretch goal, let alone that we'd reach it in four days. In a little over a week we've not just made more money than BCG did in its whole month but also we got more than double the backers. It's not unrealistic to expect we'll meet the 5k stretch goal before the final 48 hours. Hell, it might happen before the last week.

The numbers even went up again between taking the screenshot and finishing writing this update. Twice.

So how come MP is doing so well even though I've basically done less marketing for it than BCG, which pretty much had none at all?

You see that "external referrers" side of the pie chart? That's word of mouth. That's the people from my Discord that have either pledged themselves or showed the game to other people. For the first 2-3 days of the campaign the direct referrals were the grand majority of the funding and ever since then Kickstarter's algorithm has been promoting the game based on its success to make it catch up.

So the answer to the previous question would be "Turns out cultivating a chill community that upholds basic human decency for a few years without asking for anything in return makes people want to support you." Weird thing, huh.

And I didn't even have to show people any silhouettes of new classes hidden behind a number of retweets or put pictures of boobs front and center to do it!

The majority of pledges occur during the first few days and the last 48 hours. If the people that put this game on 'remind me later' all decide to pitch in for the basic PDF to reap its rewards we'll not just meet the last stretch goal, we'll soar past it for an absurd 777% funding. That's not even a joke. We have $3,669 as of me writing these words and $4,100 would give us $7,769.

That's terrifying.

I am not used to success. I had taken for granted that I would forever continue to barely get the funding needed for these dumb games of pretend that I keep making and to continue subsisting with only the base of Maslow's hierarchy of needs covered.

With success come expectations, notoriety and also stakes. I now not only have to keep a lot more people happy and will get a lot more negative attention my way for no reason, but also I have something to lose. That is a hell of a motivator.

I would continue writing this blog post but I think that I've already said all that needed to be said. Plus I've already written 9 of the expansion book's 12 projected new classes and I would like to finish the other 3 today.

Until next week.

Gimmick Out.